Profitzing.com

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“7 Killer Offline Strategies To Get More Traffic To
Your Website!”

by Jo Han Mok, #1 Bestselling Author of The E-Code
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Offline Strategy #1: Package Inserts

If you’re going to mail out a product or package to a
customer anyway, always tuck a sales letter for
another product in the package. It won’t cost you any
more, and when your customer receives that package, he
or she will be pleased with the product (assuming your
product isn’t junk) and be more favorable towards
another purchase from you. You can also joint venture
with other companies that target your niche market and
get them to include your insert when shipping their
product.

Offline Strategy #2: Mini-seminars

A great way to bundle up all of your products and
services and sell them from the platform. It’s very
inexpensive to rent a hall and put on a 2 hour
presentation for your target market on something that
interests them. You position yourself as the expert,
and you get to pitch your products and services. Be
sure to record the event and offer it to other
prospects who may not be able to attend the
presentation in person.

Offline Strategy #3: Teleseminars

Basically a conference call, we’ve all probably been
on many of them. Some have organized them and have
been speakers. They can be pure content (i.e. no
obvious pitches) for strengthening social proof and
building up anticipation for a new product to be
released in the future. They can be a mixture of
content and pitch. You can even arrange a series of
them as a tele-course and charge big money to attend
(Marc Goldman and Jay Abraham did this with a
six-month long series, one per month, on joint
ventures and deal making).

Offline Strategy #4: Voice Broadcasts

A very under-utilized technique. If you have an
existing relationship with your customers or
prospects, the Do Not Call list does not apply. That
sets the stage for a great way to call thousands of
your customers simultaneously when they are most
likely to be away from home. You simply upload your
customer’s phone numbers, record the message you want
to leave, and the technology does the rest.

Example: “Hi, this is John Smith. Sorry I missed you,
but I wanted to let you know that our firesale is
ending tomorrow…”

Voice broadcasts work best when they are part of a
sequence.

Example: “Hi, this is John Smith calling, from Smith
Publishing. I’m sorry that I missed you, but I wanted
to let you know about a valuable letter and free gift
we’re sending to your home. You should be getting it
in the next day or two. Just look for the bright blue
envelope…”

Offline Strategy #5: Gift Certificates –

It’s generally known that people will usually spend
more than the gift certificate amount. So if you
operate a jewelry store, and you mail your customers a
free no-obligation $25 gift certificate, it’s usually
a very sound investment. Most restaurant owners
already know that people generally don’t dine alone,
so by giving your customers a free gift certificate,
they’re bound to bring in others who will spend more
money on food and drinks. A good variation on this
formula is the free birthday dinner. Generally, nobody
is going to come in on their birthday and eat their
free dinner by themselves. They’re going to bring
friends, relatives, you get the idea.

Here’s a great way to use gift certificates to get
referrals: Send a letter to your customers with three
gift certificates. One they can use for themselves,
and the other two they can give away to friends or
relatives. They keep your customers happy (and happy
customers are more likely to speak highly of you to
others) and they compound that fact by letting your
customers give the certificates to others, to whom
they will sing your praises. It’s like a tell-a-friend
script on steroids!

Offline Strategy #6: Coupons

Like gift certificates, coupons are also a great way
to “touch” your customers and bring them back into
your store (or website or whatever).

Offline Strategy #7: Contests

The sandwich chain Subway recently had a scratch-off
contest, but you had to go online to see if you were a
winner. Contests are a great way to get leads and
generate sales. Here’s a tip: always include an
unadvertised “second place” that everyone who didn’t
win will get. Joe Vitale did that last year, and used
an email and voice broadcast to announce your “second
place” prize. I would have included a sequence of
direct mail as well, but the premise is the same.

Also, the Nathan’s hot dog eating contest is a great
example of using their product in the contest itself.
If your product or service lends itself well to this
approach, consider testing it.

BONUS Tip: Event Marketing

Ever see those plaza store events, like when a new
Harry Potter book is released? All the stores get
together and celebrate the launch of the book in
different ways. Obviously there’s the bookstore
release, but the local video and game rental store
gets in the act. So does the family restaurant,
ice-cream vendor, and arcade. Even the dry cleaning
store can get involved and pump up their business, if
they stick to a common theme. And this is all
announced ahead of time (with appropriate press
releases, etc.) so people coming down know what to
expect. “Oh, great, we can get the book for little
Sally, I can drop off my suit at the cleaners, my wife
can go to the apparel store. What a great time this
will be for the whole family!”

Go offline, go get more traffic.

The ‘little guy’ CAN succeed!

Jo Han Mok
Co-creator, Autopilot Traffic Machine

P.S. You can find out more killer offline marketing
strategies by listening to a FREE teleseminar at:

==> http://www.SecretsOfMakingMillions.com